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Food Country USA Named Exclusive Title Sponsor of Broadcasts for Emory & Henry College Basketball and Football

by Haley Arni

Broadcasts of Emory & Henry College basketball and football will be exclusively sponsored by Food Country USA on WEHC/WISE FM, College and Food Country officials announced today. This sponsorship will carry over to Emory & Henry’s video streaming partnership with FloSports on GoWasps.com as the official streaming service of the South Atlantic Conference.

“We are so excited to have Food Country USA as our exclusive broadcast sponsor,” said Vice President for Athletics Dr. Anne Crutchfield. “So many of our fans all over the country tune into the radido or streams to support our student-athletes. We’re proud of their hard work, grit and gold standard as is Food Country.”

Food Country USA, founded locally, became the exclusive title sponsor of the Wasps teams this season and has committed to the 2023-24 academic year as well.

“We are committed to the region and to the students and supporters of Wasps athletics,” said Adam Henderson, Food Country USA supervisor. “We know how hard these student-athletes work and want to support the broadcasts that will share their successes with friends, family, neighbors and the community at large who can’t get to a game.”

Food Country USA began in 1914 in a small rural area of Southwest Virginia known as Poor Valley. W.F. Henderson opened this first small country store to serve friends and neighbors in the surrounding area. Now, five generations later, what evolved as Food Country USA still strives to serve friends and neighbors at each store location in Southwest Virginia and East Tennessee. With general offices in Abingdon, Virginia, Food Country is rapidly growing to become one of the largest independently owned and operated grocery chains in the region.

In 2021, Emory & Henry College became a provisional member of NCAA Division II and joined the South Atlantic Conference in 2022. This realignment has provided the opportunity for student-athletes to receive athletic scholarships in addition to academic merit scholarships and access aid.

Currently, Emory & Henry sponsors 28 varsity intercollegiate teams and recruiting is underway for women’s lacrosse and women’s rugby which will begin play during the 2023-24 academic year as well as men’s lacrosse which is scheduled to take the field in the spring of 2025. To learn more about each of these teams, including rosters, schedules, statistics, stories and more, visit GoWasps.com.

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“So many of our fans all over the country tune into the radio or streams to support our student-athletes. We’re proud of their hard work, grit and gold standard as is Food Country.”
-Vice President for Athletics, Dr. Anne Crutchfield

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  • <div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/521-emory-henry-college-lands-in-four-national"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.webp 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.webp 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg 3x"/> <img src="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg" alt="Emory & Henry College campus view pictured here was ranked as one of the best liberal arts colleges by U.S. News & World Report." width="345" height="225" srcset="/live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,1043,2133,3174/4542_Pocket-Folder-Cover-RGB_1_4.rev.1536594635.jpg 3x" data-max-w="2133" data-max-h="2131" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/521-emory-henry-college-lands-in-four-national">Emory & Henry College Lands in Four National College Rankings</a></h4><div class="lw_news_summary"> Emory & Henry College ranks among the best liberal arts colleges in the United States, according to the annual list of rankings released this week by <em>U.S. News & World Report, Best Colleges</em>. <a href="/live/news/521-emory-henry-college-lands-in-four-national" class="link-with-arrow gold">Keep reading</a></div></div>
  • <div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/349-oquinn-challenges-college-to-conquer-new-frontiers"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.webp 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.webp 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg 3x"/> <img src="/live/image/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg" alt="Israel O'Quinn speaks at Founders Day 2018" width="345" height="225" srcset="/live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/300,0,2438,2136/3620_Israel_OQuinn.rev.1521739891.jpg 3x" data-max-w="2138" data-max-h="2136" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/349-oquinn-challenges-college-to-conquer-new-frontiers">O’Quinn Challenges College to Conquer New Frontiers</a></h4><div class="lw_news_summary"><p> In the 181 years of existence, Emory & Henry College has had many opportunities to conquer new frontiers, according to Virginia House Delegate Israel O’Quinn (’02), the keynote speaker during the annual Founders Day celebration.</p><a href="/live/news/349-oquinn-challenges-college-to-conquer-new-frontiers" class="link-with-arrow gold">Keep reading</a></div></div>
  • <div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/276-deadline-extended-until-march-1-for-swva-lift"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.webp 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.webp 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg 1x, /live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg 3x"/> <img src="/live/image/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg" alt="A map shows the counties, cities and towns covered by the SWVA Lift program." width="345" height="225" srcset="/live/image/scale/2x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg 2x, /live/image/scale/3x/gid/83/width/345/height/225/crop/1/src_region/0,0,1200,800/2658_Lift-SWVA.jpg.rev.1518186593.jpg 3x" data-max-w="1200" data-max-h="800" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/276-deadline-extended-until-march-1-for-swva-lift">Deadline Extended Until March 1 for SWVA Lift</a></h4><div class="lw_news_summary"><p> Emory & Henry College, exit 26 off I-81 in Emory, Va., has extended the deadline for its SWVA Lift initiative until March 1. The program helps make a top liberal arts education affordable for need-based students across Southwest Virginia at Emory & Henry.</p><a href="/live/news/276-deadline-extended-until-march-1-for-swva-lift" class="link-with-arrow gold">Keep reading</a></div></div>